A few weeks back I was selected to shoot for the Whitney Ranch Development in Rocklin, CA. It turned out to be more of a lifestyle shoot than an architectural one. And as I reflect on this shoot I realize that I was doing more than just commercial photography. I was documenting something special. The community is not that old and neither are the family’s that live there. This budding community is those family’s place to make family memories, and acquire new traditions. It was a great glimpse at what today’s middle-class feels like. These photos are good now, but in 30 or even 50 years they will be priceless.